I’m Asmi, designing for complex B2B spaces for over a decade

My journey into design started with a fundamental curiosity about how things work.

My super power is diving deep into complex business domains while maintaining true empathy for the people using these services. From designing waterfall modeling tools for private equity firms to creating unified payment systems for telecom enterprises, I nerd out about understanding specialized domains and crafting solutions that empower users and make businesses successful.

Currently open to full-time work opportunities.

What my colleagues are saying

Product manager at AppDirect

Quality / Excellence - in my time working with Asmi, I have observed and been the benefactor of the high bar which she sets for herself and any deliverable that she is involved with. For example, a key initiative in 2020 was our Purchase UIs, which she diligently reviewed, providing feedback to the team and ensuring we delivered a high quality experience to our EA customers.

Product designer at AppDirect

Asmi's work on AD2.0 this past year has showcased her strong ability to tackle large encompassing projects and break them down into tangible views and insights. Much of her work on this project, surely will prove to be a seminal influence on current and future Product work at AppDirect.

Technical Writing Manager at AppDirect

Asmi is a rockstar. She owns everything she touches and cares about quality, content, design, workflow, and advocates for the user. When she brings me requests she understands the whole picture, from business drivers to tech requirements. Kudos to her.